The Black Virtual Mall

Launched just a few months ago, this is the first of its kind virtual mall that attracted more than 20,000 attendees. The mall is for black-owned businesses and is open 24/7 365 days a year. Every event space is designed to make attendees feel like they are at an actual mall. Animated black avatars populate the virtual environment. The virtual space includes a movie theatre for educational and entertaining content and a number of show floors with exhibitor booths. It even has a food court where people can visit booths by restaurants and cafes, and order food that is delivered to them in the real world. Besides visiting booths, attendees are able to browse for products by category or by looking up keywords.