Holcim Business Summit 2021

This business summit for Holcim Philippines expertly delivered a great attendee experience. More than 500 customers were welcomed into a 3D animated virtual lobby with a poster of Holcim’s brand ambassador, ONE Championship heavyweight champ Brandon “The Truth” Vera. There was also a popup welcome video that introduced attendees to the agenda of the summit. Visitors could easily browse the exhibit hall thanks to an aerial view and jump into booths of their interest. Booth visitors were able to book 1:1 audio and video meetings with company representatives and view uploaded documents and videos. To make the event more realistic, the organizers also added energetic music to the virtual space which attendees could choose to listen to.