Transforma tu futuro, HOY

It was the first virtual fair in Ecuador that achieved over 40,000 registrations and more than 12,000 users connected from various cities. Nestle Ecuador mentored and supported youngsters through virtual mentoring and entrepreneurship panels. They offered job opportunities together with their partners via the “Show room” where participants could explore exhibitor booths. They managed to achieve up to 24,000 interactions in social media during the event and great success with a free press strategy. Attendees could browse booths, apply for vacancies within these booths, speak with representatives under “Work Network” or participate in an event trivia and gain points on the virtual leaderboard.