Mibelle Cyber Celebration

An event to remember! To celebrate its 30th anniversary Mibelle Biochemistry held an entirely customized virtual exhibition. With the event exterior designed like their building, one would enter with a fly in effect. Each booth had a personalised backdrop of trees, giving a bright feeling. The goal was to take the attendee on a tour through 30 years of Mibelle Biochemistry and make them feel as if they are visiting the actual site. A custom mascot was built for the platform to virtually greet the visitors and guide them on the scavenger hunt. The highlight of the event, however, were the custom chocolate pralines that were specifically designed in Switzerland for the event. These were sent around the world to the registered attendees before the big day. People were excited to taste them and the meaning behind the chocolates was finally revealed during a big anniversary live stream held in the auditorium! Truly building engagement with emotion.