3M South Asia Converter Process College

The three-day 2021 South Asia Converter Process College was the first virtual college event held in Asia. It was very well received, with over 450 participants from more than 150 companies across 7 countries. The virtual lobby and exhibition halls impressed and enabled guests to have a memorable virtual experience. What was special about this event was that it created “Ideation Rooms” in the networking lounge where people could join group discussions. The college provided 10 hours of information sharing that included virtual tours. Solution booths were visited more than 3,000 times and strong approval rating during event feedback was testimony to the success and significance of this event.